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SEO Crash Course - The Experience Effect

​New and Improved

AI-Driven SEO Strategy 
Crash Course

12 March 2025

9 am - 12 pm (GMT+8) . Online

Boost your SEO performance in the era of AI! Join this hands-on course to acquire the latest best practices, tools and tips to sharpen your SEO skills.

Course Overview

  • SEO in the Era of AI

  • SEO Tech Stack and Reporting

  • AI-First SEO Strategy

  • On-Page SEO and Index Optimisation

  • Link Building Tactics

Learning Outcomes

  • Understand the impact of AI on Search Engine Optimisation

  • Understand the impact of AI Search engines

  • Learn how to leverage AI tools to streamline your SEO efforts

  • Develop a complete AI-friendly SEO Strategy

  • Develop a complete SEO Performance Report

  • Walkthrough On-Page SEO examples and best practices

  • Walkthrough Link Building examples and best practices

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Benefits of Attending

SEO Best Practices &

Pitfalls to Avoid

Actionable Strategies you can Apply Instantly

Practical Advice on Your SEO Challenges & Questions

Hands-On Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Format

Live Demonstration of SEO and AI Tools

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your SEO challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

​

​Digital marketing experience:

  • 13 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: SEO in the Era of AI

  • Latest Google Search Updates

  • Impact of Generative AI Results on search results

  • Impact of AI Search engines on organic search traffic


Session 2: SEO Tech Stack & Reporting

  • Recommended SEO Tech Stack

  • Google Search Console Walkthrough

  • Set up SEO Reporting

 

Session 3: AI-First SEO Strategy

  • AI-Assisted Keyword Research Walkthrough

  • Semantic SEO Content Strategy and Sitemap Planning

  • AI-Assisted Competitive Analysis

 

Session 4: On-Page SEO & Index Optimisation

  • Page Layout Best Practices

  • AI-Assisted On-Page SEO Tactics

  • Page Speed Optimisation

  • Optimise under-performing pages

  • Optimise Indexation

Participant Testimonials

Vast knowledge on SEO from the trainer and able to answer all the questions."

Interesting knowledge gained about SEO :)"

Gained new knowledge. Knowledgeable trainer."

I like that it is broken down in a way that is easy to understand for a first timer like myself and the hands-on activity was great! Really enjoyed the session!"

I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

I love it."

Sharing links to useful tools"

Strategies are useful and various tools introduced."

I liked that the trainer went into various tools to show and tell."

I liked the technical aspects of the topic and the exercises which made the application more realistic."

Who Should Attend

  • Digital Marketers

  • Marketing Managers

  • Web Managers

  • Content Marketers

  • E-Commerce Managers

  • Digital Strategists

  • Brand Managers

  • SEO Specialists

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your SEO challenges

Day of the Course

Join the Zoom meeting

Frequently Asked Questions

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​

 

 Will the course cover SEO tools?

  • The course will introduce both free and paid SEO tools. However, the focus will be on teaching you the fundamentals of SEO that you can apply regardless of the tools you use.

 

Will the course cover the latest trends and updates in SEO?

  • We continuously update our course content with the latest developments to provide relevant and current SEO best practices.

 

I am new to Search Engine Optimisation (SEO). Is this course suitable for me?

  • Yes! This AI-Driven SEO Strategy Crash Course will provide step-by-step training on SEO best practices.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the AI-Driven SEO Strategy Crash Course.

Take Your Digital Skills To The Next Level

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