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​New and Improved

Google Tag Manager Crash Course - The Experience Effect

Google Tag Manager &
Google Analytics
Event Tracking
Crash Course

TBC, 9 am - 12 pm (GMT+8)

Online

Master Google Tag Manager with this step-by-step, hands-on course! Join this crash course to learn how to set up and use Google Tag Manager effectively.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Actionable Strategies You Can Apply Instantly

Practical Advice on Your GTM Challenges

​Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Attain a Certification Upon Course Completion

Learning Outcomes

  • Learn how to set up and configure Google Tag Manager (Walkthrough)

  • Learn how to set up Tags and Triggers in Google Tag Manager (Walkthrough)

  • Learn how to set up Google Analytics Events via Google Tag Manager

  • Learn how to track forms, link clicks, button clicks and custom events with Google Tag Manager

  • Learn how to use Data Layers in Google Tag Manager

  • Learn how to install the most common tracking pixels with Google Tag Manager (Walkthrough)

Online Format

3 hours instructor-led

Competency

Intermediate

Certification

Receive an e-certificate of completion

Course Fee

SGD 200 per pax

Group Discount

10% off for 3 pax or more

Bundle Deal

10% off when you sign up for 3 courses!

Questions? Drop us a note!

Learning Format

Live Demonstration of Google Tag Manager

​Hands-on Practice Exercises using real-world scenarios​

​Real-life Case Study Examples​

​Pre-course Assessment to help the trainer understand your Google Tag Manager challenges

Sotirios Seridis
Trainer
Sotirios Seridis
Founder, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.

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​Digital marketing experience:

  • 13 years in digital marketing x digital strategy x digital analytics

  • Built x2 performance marketing departments from the ground-up

  • Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

  • Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce

  • Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage

​

​Trainer experience:

  • Former Business Education Trainer at Facebook (via Rubicor)

  • Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social

  • Trained over 100 career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 500 individuals in digital marketing and analytics across SEA

Course Agenda

Session 1: Google Tag Manager Fundamentals

  • Google Tag Manager Setup and Configuration

  • Google Tag Manager Tags & Trigger Explained

  • Google Analytics Events Setup via Google Tag Manager

  • Exercise: Map your Google Analytics Events

 


Session 2: Google Analytics Events Setup via Google Tag Manager

  • Complete Google Analytics 4 Event Setup walkthrough - Examples and case studies on tracking forms, thank you pages, link clicks, button clicks and custom events

  • Event troubleshooting and debugging via Google Tag Manager

  • Google Tag Manager Data Layers explained - example of using Data Layers

  • Exercise: Create x2 Google Analytics Events via Google Tag Manager

 


Session 3: Google Tag Manager beyond Google Analytics

  • Walkthrough supplementary Website Analytics tools

  • Learn how to install the most common tracking pixels with Google Tag Manager (Walkthrough)

  • Exercise: Setup x2 tools of choice via Google Tag Manager

Who Should Attend

  • Digital Marketers

  • Web Analysts

  • Web Developers

  • E-Commerce Managers

  • Marketing Managers

Course Preparation

Before the Course

Complete the pre-course assessment to help the trainer understand your Google Tag Manager challenges

Day of the Course

Access your organisation’s Google Tag Manager account

Join the Zoom meeting

Frequently Asked Questions

I am new to Google Tag Manager. Is this crash course suitable for me?

  • Yes! This crash course will provide step-by-step guidance on how to set up and use Google Tag Manager effectively.

​

Is this course updated to reflect the latest features and changes in Google Tag Manager?

  • We continuously update our course content with the latest developments in Google Tag Manager to provide relevant and current best practices.

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Do I need any specific software or tools to take this Google Tag Manager & Google Analytics Event Tracking Crash Course?

  • Access to a Google Tag Manager account is recommended for hands-on practice.

  • You will need access to a Zoom account to join the online course.

  • Access to Google Slides is recommended for the hands-on exercises.

 

Does this crash course offer any certification?

  • Participants will receive an e-Certificate of Completion after completing the Google Tag Manager & Google Analytics Event Tracking Crash Course.

​

Will I be able to put the learning into practice at work?

  • Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.

Take Your Digital Skills To The Next Level

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