Course Overview
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Meta Ads Tracking & Measurement
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Meta Ads Campaign Optimisation Best Practices
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Meta Ads Analysis Deep Dive
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Meta Ads Custom Reporting
​New and Improved

Meta Ads
Campaign Optimisation & Analytics
Course
21 - 22 May
9 am - 12 pm (GMT+8) . Online
Led by a former Business Education Trainer at Facebook (via Rubicor), join this practical course to get the inside scoop on how to optimise your Facebook and Instagram campaigns!
Learning Outcomes
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Understand Meta Ads Tracking & Measurement
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Learn how to set up Conversions API
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Understand Meta Ads Campaign Optimisation best practices
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Walkthrough advanced Meta Ads strategies and tactics
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Learn how to audit and analyse campaign performance
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Learn how to audit and analyse audience performance
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Learn how to audit and analyse creative performance
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Develop an optimal reporting structure
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Learn how to create audience saturation and creative fatigue reports
Online Format
6 hours instructor-led
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Divided into 2 sessions,
3 hours each
Competency
Intermediate
Certification
Receive an e-certificate of completion
Course Fee
SGD 400 per pax
Group Discount
10% off for 3 pax or more
Bundle Deal
10% off when you sign up for 3 courses!
Questions? Drop us a note!
Benefits of Attending
Meta Ads Best Practices &
Pitfalls to Avoid
Actionable Strategies you can Apply Instantly
Practical Advice on Your Meta Ads Challenges
​Hands-on Exercises for Practical Application
Real-Life Examples of What Works & What Doesn't
Attain a Certification Upon Course Completion
Learning Format
Live Demonstration of Meta Business Suite
​Hands-on Practice Exercises using real-world scenarios​
​Real-life Case Study Examples​
​Pre-course Assessment to help the trainer understand your Meta Ads challenges

Trainer
Sotirios Seridis
Former Business Education Trainer, Facebook (via Rubicor)
Founder, XYZ Lab
Experienced performance marketing professional and digital marketing trainer with 13 years of multi-national experience working with leading media agencies and corporations on performance marketing, digital analytics, and marketing automation.
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​Digital marketing experience:
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13 years in digital marketing x digital strategy x digital analytics
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Built x2 performance marketing departments from the ground-up
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Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS
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Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies
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Hands-on and best-in-class at paid search, paid social, digital analytics, SEO, e-commerce
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Vertical expertise: Education, travel, hospitality, online marketplaces, automotive, financial services, real estate, e-commerce retail, FMCG retail, entertainment, food & beverage
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​Trainer experience:
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Former Business Education Trainer at Facebook (via Rubicor)
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Trained over 20 company and agency teams in Google Ads, SEO, analytics and paid social
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Trained over 100 career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 500 individuals in digital marketing and analytics across SEA
Course Agenda
Session 1: Meta Ads Tracking & Measurement
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Meta Ads Conversion API & Event Tracking walkthrough
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Meta Ads Reporting Fundamentals (Dimensions and Metrics)
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Meta Ads Custom Metrics walkthrough
Session 2: Meta Ads Campaign Optimisation Best Practices
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Meta Ads optimal campaign structure
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Meta Ads audience best practices
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Meta Ads creative best practices
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Advanced Meta Ads strategies & tactics
Session 3: Meta Ads Analysis Deep Dive
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Meta Ads Audience Analysis walkthrough - Examples and case studies of Meta Ads performance analysis scenarios
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Meta Ads Dimensions analysis - Examples and case studies of Meta Ads performance analysis scenarios
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Meta Ads Creative Analysis walkthrough - Examples and case studies of Meta Ads creative analysis scenarios
Session 4: Meta Ads Custom Reporting
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Meta Ads optimal reporting structure
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Meta Ads Audience Saturation Reporting walkthrough
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Meta Ads Creative Fatigue Reporting walkthrough
Participant Testimonials
In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."
I learnt that there are a lot more options to an ad to optimise them better."
Extensive on Facebook functions."
Learnt new optimisation methods."
Learn a lot of great ways to optimise my campaigns. I knew about maybe 70-75% of what was taught, but it’s a great refresher as well because I might have forgotten some stuff. Everything else that I learnt I really didn’t know. So it was a great learning experience."
I particularly liked the sharing of best practices which cannot be learned if we just google for resources online. Overall, the delivery of the course was super!"
The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."
In-depth walkthrough of the platform"
Good amount of interaction, clear and interesting."
The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."
I appreciated that the trainer got straight to the material. It was delivered in a way that was straightforward and easy to understand."
Very informative and straight to the point."
Drilling down the audience demographics was definitely what I liked as it was definitely what I needed."
Consolidation on best practices, and good to know that we are on the right track for campaign strategy."
Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me."
What was taught was very effective and helped us immensely in our work."
I like the conciseness and it was clear how to implement for quick wins and a longer term strategy."
Who Should Attend
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Digital Marketers
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Social Media Managers
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Marketing Managers
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E-Commerce Managers
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Content Marketers
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Digital Strategists
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Brand Managers
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Advertising Professionals
Course Preparation
Before the Course
Complete the pre-course assessment to help the trainer understand your Meta Ads challenges
Day of the Course
Access your organisation’s Meta Business Suite or Meta Business Manager
Join the Zoom meeting
Frequently Asked Questions
Will I be able to put the learning into practice at work?
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Definitely! At The Experience Effect, we aim to equip you with strategies and best practices you can implement instantly.​
Will the course cover advanced campaign optimisation strategies?
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Yes! This course is led by a former Business Education Trainer at Facebook (via Rubicor) who will share the inside scoop on advanced Facebook and Instagram campaign optimisation best practices.
Is the course updated to reflect the latest features and algorithm changes in Facebook and Instagram Ads?
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We continuously update our course content with the latest platform developments to provide relevant and current best practices.
Do I need any specific software or tools to take this Meta Ads Campaign Optimisation & Analytics Course?
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Access to your organisation’s Meta Business Suite or Meta Business Manager is recommended for hands-on practice.
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You will need access to a Zoom account to join the online course.
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Access to Google Slides is also recommended for the hands-on exercises.
Does this crash course offer any certification?
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Participants will receive an e-Certificate of Completion after completing the Meta Ads Campaign Optimisation & Analytics Course.